The death of print is a huge concern for most designers. In modern day, the digitisation of most processes is inevitable, with this many artistic processes such as print have slowly died where they are not as convenient for modern day design. In 1995, graphic designers, David carson claimed that print was dead and explained that part of this was down to moving image and sound being more interesting. This concept is sadly true. With inventions such as the telegraph in the 1840’s, the radio and the television in the 1920’s and other technological means, traditional things such as newspapers slowly got less and less popular. People began reading the news on their phones or preferred to hear it on the television or radio, so slowly, the newspaper began to die out.
Often, not many people appreciate print quite as much as those who are in the industry. Typically, if there was a print job to be done, one would just send the job to the printers and receive a product back. Personally, I believe that if people kew quite how much work went into each and every page, print will be on the rise again. When looking back on the historical methods of print, such as letterpress, you truly begin to understand just how time consuming and painfully frustrating the method actually is; to create a product to have and hold at the end of it is genuinely astonishing.
The difference between print media and digital media is an ongoing argument throughout graphic design. The advantages of print media often go unnoticed due to the convenience of the digital age. For example, just to have that sense of realism, sense of object or sense of possession over a printed object is more than one would ever achieve with reading the same thing on a smartphone. The printed media is much more considered as it is a physically made to be aesthetically pleasing and to represent print as an outcome or a product. Although digital media is not as time consuming and easily accessible, the thought isn’t in the design, normally, it is only the content that has been considered. From the point of view of a designer, this does not appeal as much to me compared to a tactile, more thoughtful or even collectable item. On the other hand, there are extreme advantages that come with the digitisation of print. For example, there are many more colour options on a screen, also, it gives an oppurtunity to easily update and have live information. This makes this media much more current.
Upon reflecting on the comparison of print and digital media, we were then asked to list everything that we use/ have used, that is print based in our lives, particularly ones that have meaning and a story. Below is a list of the printed items I have considered important in my life.
Although the death of print is prominent in this day and age, the revival of print is slowly on the rise just as much! more and ore independent magazines are producing issues using print media. Also organisations such as ‘Pitchfork’ who started off as a web based business, but then converted to having the option of print. This is a similar concept to ‘Mag culture’ who went from being purely web based, to opening a physical shop where customers could buy printed magazines.
Another aspect that contributes to the fact that print is on the rise is quality. Good quality print will never go out of style; this is because we as consumers are attracted to things that have a good quality. Also, things that have a ‘selling point’ or a ‘twist’. For example, ‘Vangardist’, an Austrian men’s magazine, mixed ink with HIV positive blood. this was then used to print the publication. This is a great example of it being out of the norms of design. Just for its originality, people are more likely to remember or buy it.
Another example of print being on the rise is the fact that small craft fairs for print based media are popping up all over the place. This creates communities who have an interest in the same thing. This mutual concern for the print industry has seen the re-birth of zines, small magazines, handmade posters and flyers and much more! Bringing us back to our nostalgic nature of print through craftism and print production.